Strategies For New Patient Acquisition in a Dental Startup
Jill Allen’s Dental Startup & Orthodontic Startup Tips
Meet Jill Allen, a renowned dental consultant for startups with over 28 years of experience helping dentists launch and grow their practices. Jill Allen specializes in startup consulting and new patient acquisition for orthodontic practices. In this episode we talk about dental startup and new patient acquisition strategies, team training, hiring and more. In this interview, discover how her expertise can help you build a thriving dental practice from the ground up.
FOCUS ON REFERRALS FOR new patients for YOUR dental startup
One thing that Jill’s learned over the years while running her consulting firm is that when it comes to interacting with clients, you have to put in the work. Sure, it’s easier to do things online and have the “non-relationship touch type of marketing,” as Jill puts it, but if you’re looking for that long-term referral, you really have to dig in and build on the foundation of what’ll be a lasting, positive relationship.
PROPER STAFFING AttractS New Patients in a Dental Startup
Another key point that Jill drives home is how crucial key team members can be to the success of a practice—especially a startup. On the orthodontic side of things, a lot is riding on certain employees. Ideally, you want friendly employees that can act as the face and voice of the practice—a charming personality and making eye contact can make a huge difference for any patient that’s walking through the front door, which in the end, can contribute to sales! It’s not always about the amount of orthodontic experience either, especially with startups. While it is nice for a team member to have ortho. knowledge or experience, you shouldn’t always count on it. However, the right attitude and personality can carry your practice far.
Strategies for New Patient Acquisition
It can be intimidating going into practice ownership and knowing that your break-even point might be on the distant horizon, but having a general idea of when it’ll happen is important. According to Jill, a good rule of thumb to keep in mind concerning orthodontic practices is that what they produce in one year, they’ll collect over two. This is partially because of the nature of their business; there are a lot of down payments and monthly payments, and collections over some time. Once the cash really starts flowing, by year three or four, things should start to feel good.
If you have any questions about orthodontic startups and how to hit the ground running, Jill Allen has the answers! To learn more, feel free to watch or listen to the full conversation on the dental unscripted podcast website.
About Next Level Consultants
Michael Dinsio owner/founder of NEXT LEVEL CONSULTANTS is ready to help you with starting a dental practice endeavor and challenge you might face as you enter and navigate the world of owning and managing your own dental practice. We have excelled Dental Startup New Patient Acquisition.
Mike Dinsio and Paula Quinn, is an expert team ready to step in, answer your questions, and put any doubts you have to rest. To learn more about what we can do for your practice, don’t hesitate to contact us today!